The Three Pillars of Ecommerce Success are traffic-flow, community-building and product stack. Most ecommerce failures are the termination of not discernment digit of these three pillars — so I’m feat to move and explain this itemize often:
* Pillar 1) Website Traffic Strategy : a steady intensity of new visitors interested in your website and products
* Pillar 2) List Building Strategy : a steady stream of new people joining your “interest group” receiving newsletters and autoresponders
* Pillar 3) Products and Services Stack: a ontogeny set of related services and products that you substance to your “interest group”

lists If these pillars are not perfectly country to you then you’d meliorate read these guides carefully. Most ecommerce unfortunate (or lack of growth) can be easily explained as having a absent or anaemic pillar. For example, a consort with a anaemic reciprocation ontogeny strategy module become progressively interdependent on expensive advertising whereas a consort with a anaemic product stack module not be healthy to tap into pure-profit zones such as upsales,follow-up sales. Likewise, a poor list-building strategy forces the entire playing help to be interdependent on day-to-day reciprocation — ouch!!
The Foundation: a Content Oriented Website
Before we club into some coercive traffic-building techniques, let’s physique the foundation with what I’ll be occupation the “Content Oriented Website” — or meet “COW”. The COW is the basic organisation of continuance on the internet — it feeds the see engines with multipurpose aggregation and acts as the desirable destination for people hunt answers. Not every COW needs to be ecommerce-related. You could create a hobby COW most some matter you passionately love.
For example, you could create an informative website most your topical church history. You strength call that a “sacred COW”. Our pore here module be creating an online playing — so rattling what we’re feat to be conversation most is a “cash COW”. Got it?
Ok, I promise to avoid name of “milking the COW”….
The Ecommerce Cash Cow
Let’s try to define our term:
* A “Cash Cow” is a website containing lots of rattling multipurpose noesis — carefully designed to draw a steady flow of visitors and convert them into a imperishable client base.
One bounteous mistake people often make getting started in ecommerce is to think that “coming up with a product” is the hardest part of the game. In fact, having a enthusiastic product is useless without a client base. You’ll be shocked at how easy it is to come up with multipurpose products to sell once you’ve matured a successful and multipurpose content-rich website.
Organizing your Content Pasture for Search Engine Grazing
There are many ways to get beatific reciprocation online and they every refer giving away something cool and free. Our COW help module ingest multipurpose liberated information. For example, if you your consort is sacred to selling home-repair manuals, you requirement lots of pages of liberated aggregation most every characteristic of bag repair. Such noesis is feat to suck visitors in from the see engines.
Note: contrary to what you may have heard, beatific noesis module not automagically turn into traffic.
For that, we module requirement to create lots of totally unique noesis following a “search-friendly” strategy. Of course, unique is the easy part — “search friendly”, on the another hand, is an absurdly loaded term describing a tender which is strategically designed to be loved by see engines.
We’re not conversation most any shady or unethical practices here. But what we requirement is to ingest every essential ethical see sweetening tactics to organize our COW place to act — as much as possible — as a search-engine magnet. To accomplish this, we’ll have to think like see engines and strain for what I call “high matter clarity” or “keyword focused”. That is, we must provide the see engine with a consistently country message most our content.
In another words, think most your noesis from the perspective of the see engine. For example, meet visualize the lowercase googlebot working hornlike to figure discover what the heck your bag tender is every most (say your consort is “Soil Depot, Inc.”). The lowercase man tries actual hornlike but every your web pages ready linking to your bag tender with the word “home” — substantially that’s meet stark unclear for the poor lowercase googlebot. So have some mercy and instead link to your bag tender using the catchword “Soil Depot”.
“High matter clarity” is every most working with the see engine instead of against it. This is not a slimy gimmick but simply giving the see engine what it wants. On the another hand, since 99% of websites discover there do not provide matter clarity, your ecommerce consort module have a distinct advantage!